Customer Tracking and Counting Solutions

Monitor Customer Behaviour to Improve Store Layout & Profitability with Blue-Eye Video

Would you like to track the effectiveness of your in-store displays and signage and translate these into valuable marketing insight and store planning data?

Now you can with our new technology that counts and monitors your customers’ movements, and then incorporates it into your store CAD plans. This can help you improve your store layout, thereby increasing profitability and customer satisfaction.

Here are just a few examples of how movement sensors can help you:

Calculate footfall with B-Top sensor	The best technology for counting accurate footfall. You could check this information against purchases, to calculate visitor:buyer ratios. You could also set this up to check footfall figures during a new advertising campaign to evaluate how well your marketing is working. The sensor is set up to count accurate footfall and direction information.
Track movement around a store and overlay onto CAD file with B-Track and B-Attract sensors and StoreTrax	Helps you to highlight any hot spots and cold spots around the store. Which categories are working well / need your attention? Create an ideal layout based upon real customer movements, not guesswork! Improve product and category adjacency and therefore customer spend. Test and analyse your POS and window display effectiveness. People are captured pausing to look at a window display – tie this in with B-Track and/or B-Top to see how many of these enter the store and become shoppers. Store planners can interactively query areas on a CAD file to examine dwell time and customer number statistics. Here you can see hot spots of activity at the top left and top centre of the store, and also near the till area.
Measure interactions between staff and customers with B-Track sensors	How many times do your staff speak to your customers? Do interactions always occur after the customers visit a certain part in the store? Investigation of such patterns may highlight lack of clear pricing, weak store layout or staff training issues.
Monitor your queue lengths with B-Queue sensors	How long do you keep your customers waiting? Keep a record and find out when you need to allocate more staff to the check out. Alternatively, you can be more proactive and ask the computer to alert you when the queue reaches a certain length.

We are the sole UK reseller for Blue Eye Video hardware and software, and the creators of StoreTrax.

For a demonstration, please contact us on 01493 440444.